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Lean Startup for Non-Startups

Page history last edited by Dave Nielsen 9 years ago

Click here for the slides


Session Notes:


presented by Catherine Conner, Rally PM. 

notes by Susan Shreve


This session was about how Rally applied the principles in "Lean Startups" by Eric Reis to develop and introduce their new Portfolio Management product.  They also followed heavily the process in Steve Blank's book "Four Steps to Epiphany" and infused concepts on innovation and market strategy from Geoffrey Moore's "Escape Velocity".


The key lessons learned for new product investigation and development:

1.  Follow the discipline:  documenting the hypothesis, deliver in small batch sizes and then pivot and persevere.

2.  Have dedicated resources for new product development, even if it is a small team.  You won't make it with part time attention.

3.  Carefully seek out the early evangelists for your product and launch with at least 3 customer testimonials

4.  Early evangelists - few right ones more important than many.

5.  Early evangelist detector; don't engage in customers who:

a) have  low availability - always too busy to talk

b) are assigned to participate  by their manager

c) focus on the details (button location) and not the big picture value proposition

d) need constant hand holding.


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