• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Dokkio Sidebar (from the makers of PBworks) is a Chrome extension that eliminates the need for endless browser tabs. You can search all your online stuff without any extra effort. And Sidebar was #1 on Product Hunt! Check out what people are saying by clicking here.


Creating a product strategy to drive your companies revenue growth

Page history last edited by hmdelcastillo@aipmm.com 10 years, 4 months ago

Click here for slides


Add session notes here:

Topic:  Creating a Product Strategy to Drive Your Company‚Äôs Revenue Growth


Learning Objectives

  • Why do you need to define a product strategy for your company?
  • What are the benefits of implementing a product planning process?
  • What do you need to create successful products consistently?



The creation of successful products is essential for companies that want to grow or maintain a competitive advantage.  Many organizations lack a clearly defined and understood product strategy.  We will discuss the benefits of adopting the Association of International Product Marketing and Management (AIPMM) Product Management Framework (PMF) to align your business and product strategies with unmet customer needs and market trends to create value for your business using a sustainable approach. 



This presentation is for product managers, marketers, entrepreneurs, innovators, and technology-based business owners that want to expand their knowledge about how to create successful products that customers demand.


For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.

Comments (0)

You don't have permission to comment on this page.