If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.
You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!
• Pioneering Socratic format for Twitter Chats to cultivate globalknowledge communities
• Over 15 years experience in product management and productmarketing management of web, services and software at SiliconValley companies including Apple, Vadem, NetObjects andstartups. Previously with Fortune 500s including AmericanExpress and Radio Shack.• AIPMM Certified Product Manager & Certified ProductMarketing Manager
• Serial entrepreneur, consultant, facilitator, and early adopter
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 2
3. Global Product Management Talk
For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you.
Join in using hashtag #ProdMgmtTalk weekly at Twebevent or Tweetchat
Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio).
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomonFounder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3
4. WHAT DO YOU WANT?
The product marketing manager serves as the conduit of relevant information for internal and external stakeholders. In an Agile world, product marketers must master the most efficient means available to engage in real time product/market conversations. Twitter is today’s tool.
5. Jonathan Zittrain said… “The qualities that make Twitter seem inane and half-baked are what make it so powerful.”
Jonathan Zittrain, Harvard Law professor, Internet Expert, Author
6. BE CONCISE
Develop and share content that is precise, short, laser focused, intentional, informative and interesting.
7. Solomon says…
A tweet is limited to 140 characters.
Be terse.
Develop and share content that is precise, short, laser focused, intentional, informative and interesting.
8. BE OPEN
Twitter is public and archived on the web.
Be open to discovering the value of the product from others’ perspectives.
9. Dick Costello, Twitter CEO, says…
"Pay careful attention to the things that people do with your technology/service/product, because some of them may have discovered a powerful use for it that has completely evaded you."
@dickc
10. BE CROSS-PLATFORM
Twitter works across all platforms, operating systems and devices. Tweets are viewable from Twitter website, mobile apps, SMS/text messages, Facebook and LinkedIn status updates.
Product positioning and messaging should be:
Integrated across all media to guarantee consistency and trustworthiness,
Optimized to take advantage of the strengths of each platform, and
Targeted to emphasize the unique value for each audience.
11. BE SCALABLE
The ability of a system/network/process to grow quickly and/or gracefully accommodate and facilitate spikes in growth.
Create content that easily grows and extends reach:
Frequently Asked Questions (FAQs) and glossaries.
Include key words optimized for search engines.
Incentivize audience to add content:
Forums for customer support and discussions,
Forms for customer supplied testimonials and case studies,
Wikis and blogs.
Crowdsource and bundle content for on-demand reading:
Create product related hashtags for twitter chats,
Capture audience tweets into transcripts.
TWITTER STRATEGIES TO EMULATE
12. Listen & Monitor
Search Twitter for product related terms, issues and events.
Create and follow networks of your target audience and market space.
Identify thought leaders, prominent bloggers and competitors to follow and analyze their behavior and connections.
Use Twitter lists to categorize tweeters.
13. Create & Broadcast
Tweet valuable information worth re-tweeting at optimal times to promote product lines, provide incentives, rewards, invitations, and share industry news.
Comments (1)
Cindy F. Solomon said
at 9:34 pm on Mar 27, 2012
Participants asked great questions about tools, best practices, strategies, approaches to using Twitter effectively.
You don't have permission to comment on this page.