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Topic: Creating a Product Strategy to Drive Your Company’s Revenue Growth

Learning Objectives

• Why do you need to define a product strategy for your company?
• What are the benefits of implementing a product planning process?
• What do you need to create successful products consistently?

Description

The creation of successful products is essential for companies that want to grow or maintain a competitive advantage.  Many organizations lack a clearly defined and understood product strategy.  We will discuss the benefits of adopting the Association of International Product Marketing and Management (AIPMM) Product Management Framework (PMF) to align your business and product strategies with unmet customer needs and market trends to create value for your business using a sustainable approach. 

Audience

This presentation is for product managers, marketers, entrepreneurs, innovators, and technology-based business owners that want to expand their knowledge about how to create successful products that customers demand.

For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.